Color palette
Rhino Model
Tubular Steel Low Table
Steel Shelf for Tubular Low Table, 2009
Naoto FUKASAWA
Thonet Technique
Muji design is not “no design.” Muji allows for different types of interpretations of the product to exist. Its advertisement communication does not deny one or the other. It is for the user to decide what the product means for them, in other words it becomes important for the task they need it to perform. Muji utilizes the term “empty vessel” to describe the openness of the products design. The simplicity of the products is derived from Japanese aesthetic in which it sees “utmost richness in what is extremely plain.” Muji and German furniture manufactures collaborated to design the tubular line which was influenced by Muji’s simplicity and Bauhaus industrial and manufactured look.
“There is a traditional jap aesthetic that sees the utmost richness in what is extremely plain.” Pg. 119 “the message must be an empty vessel able to receive whatever vision the customer has in mind.” Pg. 120 They use the empty vessel analogy a lot in order to accept the interpretations of a variety of people and supporting these equally various expectations.” Pg. 121 Muji is an enormously large, empty vessel that accepts the sensitivities of anyone and everyone,” Kenya Hara graphic designer. They want their products to attract users who think in the sense of this will do instead of catering to the people who want because that favors egoism and dissent. Muji. Rizzoli: New York, 2010
Written by Francis Ramos WUSD | 2013
